Studying Marketing in New Zealand

Introduction to marketing courses at New Zealand universities and colleges

Marketing facilitates dealing with unique and challenging issues across a constantly shifting business landscape. Studying marketing at a New Zealand university will allow students to build contacts and gain transferable skills across different business sectors. Marketing degrees in New Zealand focus on planning, pricing, analyzing trends, advertising, and promotion.

Modules covered include e-business management, digital marketing, strategic brand management, and understanding consumers. Many marketing courses at universities in New Zealand offer work placements for students to gain experience in marketing and many degrees can also be studied as joint honours alongside other subjects of interest.

Types of Marketing Degrees

In New Zealand, marketing courses are available in certificates, diplomas, postgraduate diplomas, and postgraduate degrees.

Diploma in Marketing

A diploma in marketing falls under New Zealand's Level 5 education system. The course's main objective is to ensure that students are equipped with marketing insights, such as brand management, product design and development, and the influence of buyers' behaviour. The curriculum covers business environments, business fundamentals, marketing principles, and relationship marketing. At the end of the course, students will learn how to implement and execute marketing strategies that can enrich and anticipate customer experience. 

• Course duration - one year
• Course fees- $25,000
• Entry requirements - Level 5 certificate or diploma IELTS academic score of 5.5 with no band score lower than 5. 

Bachelor’s in Marketing

A bachelor’s in marketing is an undergraduate degree that helps you grow beyond the entry-level roles. It aims to enhance your critical and analytical thinking skills by implementing marketing strategies as an applied science. Students can learn about the insights of the business world and provide solutions to help companies thrive. The marketing courses in the New Zealand curriculum include topics such as marketing principles, consumer behaviour, omnichannel retail marketing and customer intelligence.

• Course duration - three years
• Course fees - $33,880
• Entry requirements - excellent academic record with qualifying English language proficiency test. 

Master’s in Marketing

A master’s in marketing is a postgraduate qualification designed to help students build careers in the fast-paced business world. Students will learn to use advanced marketing technologies and accelerate their careers in the competitive job market. To pursue a master’s degree in marketing, students can opt for specializations, such as global management and marketing, professional marketing, and product innovation.

• Course duration - two years
• Course fees - $54,819
• Entry requirements - Bachelor’s degree with an IELTS score of at least 6.5

Doctorate in Marketing

By pursuing a doctorate marketing degree in New Zealand, students can access a high-calibre research community with an opportunity to publish papers and attend international conferences and seminars to grow their network and community in the industry. Students can work on research projects and topics, such as consumer experience in the digital environment, the marketing-entrepreneurship interface, the development of brand meaning, etc. 

• Course duration - three years
• Course fees - $10,000
• Entry requirements - excellent academic record with an IELTS score of 6.5 or more

Scholarships

Various scholarships and grants are available for students to ease the financial burden of studying in New Zealand.

Jobs and Careers

New Zealand marketing degrees are globally recognized, allowing graduates to earn higher than their peers in many other countries. The average pay scale of a marketing manager in New Zealand is $ 100,000 annually. However, the average salary for entry-level positions starts from $53,600, while the experienced earns around $174,000.

Salary

Here are popular marketing jobs and the average pay scale of each designation. 

Where can I study Marketing in New Zealand?

Learn more about New Zealand universities and colleges that offer marketing courses below:

• University of Auckland
• University of Otago
• The University of Waikato
• Victoria University of Wellington
• Auckland University of Technology
• Lincoln University
• University of Canterbury
• Massey University
• Toi Ohomai Institute of Technology
• Wintec
• Ara Institute of Canterbury

Study Marketing in New Zealand

If you want to study marketing in New Zealand, arrange a free consultation with SI-New Zealand today.

FAQ

What are the benefits of studying marketing in New Zealand?

New Zealand offers a world-class education system with lower tuition fees, multiple scholarships, work-while-you-study opportunities, and more. Thus, students pursuing a marketing degree in NZ will learn to conduct market research and gain insights into the business world. 

Is New Zealand expensive to study?

The cost of studying in New Zealand depends on various factors, such as the university chosen, courses,  accommodation, food, transportation, and personal expenses. However, most international students find New Zealand more affordable than other countries.